alan little's weblog

mac market share

25th July 2003 permanent link

In my article on browser market share I mentioned Apple's latest 2.3% share of new PC sales. John Gruber at Daring Fireball has some (as always) intelligent comments on why that 2.3% figure isn't as low as it seems - in short, Apple isn't even trying to compete in large chunks of the market (low end commodity PCs, big corporate accounts) and has a far higher share of the market it is competing in - high end sales to discerning individuals.

related entries: Mac

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